Whoever said the best ideas are the simple ones hit the nail on the head! And 10:10 is a perfect example of this. Contributing towards stopping Climate Change never sounded this simple, and yet so meaningful.
The 10:10 campaign is movement to unite every sector of British society to collectively work towards reducing Britain's carbon emissions by 10% in 2010. How's that for a start?!
If you jog your memories a little to our screening of The Age of Stupid, in May this year, you might recall Daniel Vockins, a campaign coordinator from the film talking about using the film's message to bring companies, individuals, institutions and governments together to actively fight climate change. Well, a few months later, an idea struck Franny Armstrong (Director, The Age of Stupid), and Team Stupid and hey presto! 10:10 was born.
Launched yesterday (1st September 2009) at the Tate Modern, the 10:10 campaign already has a whopping 7500 individuals, around 7600 educational institutions and close to 7600 organisations already signed up and ready to reduce their carbon emissions.
The ten commandments so to speak of 10:10 are relatively straight forward and do-able by just about anyone who wants to make a difference:
1. fly less, holiday more
2. save 10% on heating
3. save 10% on electricity
4. drive less
5. eat better
6. buy good stuff
7. dump less
8. don't waste food...
9. ...or water
10. feel happier!
So how about it?
For more information on 10:10 and how to sign up, check out: www.1010uk.org
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